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Privacy Policy

Thank you for visiting our website, mobile website, or mobile application (collectively, the "Platform"). This privacy policy (the "Privacy Policy") is designed to assist you in understanding how ANHEUSER-BUSCH INBEV SA/NV, a company organized and existing under the laws of Belgium, having its registered office at Grote Markt 1, 1000 Brussels, Belgium, registered with the Register of Legal Entities under company number VAT 0417.497.106 RPM Brussels and its Affiliates (“ABI”, “we”, “our” or “us”) collects, uses, and protects any information you may provide to us on the Platforms where it is posted. Our Terms and Conditions, available here, describe the terms and conditions governing your access to and use of the Platform. Your use of the Platform signifies your agreement to be bound by both the Privacy Policy and our Terms and Conditions. If you do not agree to the terms of the Privacy Policy, please do not use the Platform. ABI is committed to complying with the requirements of the Beer Institute Advertising and Marketing Code. For more information, click here. If you are a resident of California, please see the “California Privacy Rights and Supplemental California Privacy Notice” section further below.

Legal drinking age

The Platform is not directed to, and we do not knowingly collect personal information from, persons under the legal drinking age. If you are under the legal drinking age and have entered this Platform by providing a false date of birth, you must immediately leave this Platform. Under no circumstances may you use this Platform or submit personal information to us if you are under the legal drinking age. We are committed to compliance with all applicable regulations, laws, and rules, including those issued by the Beer Institute, ICAP, and COPPA.

What Information We Collect

• We collect contact information. For example, if you sign up for a mailing list, create an account, or enter a promotion, you may be asked to provide your name, address, email, online identifier, username, cell phone number, and/or date of birth.

• We collect information you submit or post. We collect information that you post in a public space on the Platform, submit requests or inquiries to us (e.g., to participate in our loyalty or rewards programs, a service request or product request), or information related to your social media activity (e.g., posts, photos, followers, social media handle). We also collect information when you contact us or when you apply for a job.

• We collect demographic information. We may collect information like your gender and age. We may also collect your zip code.

• We collect usage information. We may collect information about the browser you are using. We might look at what site you came from or what site you visit when you leave the Platform. If you are using a mobile app, we may collect location information, including your precise location, if you have enabled location services in your device settings. We may also collect device information, including IP address and device identifiers.

We collect certain information on interests and preferences. We may collect information on your interests (e.g., music or sports), preferences, and purchases.

Note about Credit Card Information: If you are making a purchase on the Platform, you may be asked to provide credit card information. In such event, it is our policy to redirect you to a payment processing portal hosted by a third party payment processor. Please read the privacy policy on our payment processor’s website regarding the use, storage and protection of your credit card information before submitting any credit card information.

How We Collect Information

We collect information from different sources and across devices. For example:

We collect information directly from you. If you choose not to provide the information that we ask for, it is possible that you may not be able to participate in an activity or experience the full functions of the Platform.

We collect information from you passively. For instance, we use certain standard web measurement and tracking technologies such as "cookies," web server logs, web beacons (also known as "action tags" or "one pixel .gif files"), clear GIFs or other statistics programs. We do this on our Platform (including mobile apps) and in emails that we send to you. We collect information about users over time when you use this Platform (including mobile apps). We have third parties collect information this way, as well. To learn more about these tools and how you can control them, click here. Your browser may have an option that allows you to accept cookies, reject cookies, or receive notification when a cookie is sent, but you should note that the use of such restrictive browser settings may limit your use of the Platform.

We get information about you from third parties. For example, our business partners may give us information about you. Social media platforms may also give us information about you.

• We and our business partners may combine information. For example, we and our business partners combine information that we have collected offline with information we collect online. We and our business partners may combine information collected across different devices over time.

Cookies And Similar Technologies

What are cookies and similar tracking technologies?

Cookies are small pieces of data being placed on the hard drive of a visitor’s device. With the help of cookies, we can store information for a certain period of time and identify the user’s device. For a better user guidance and an individual representation of performance we use permanent cookies. We also use so-called session cookies which are automatically deleted once you close your browser. You can set your browser to inform you of the potential downloading of cookies, thus ensuring that the usage of cookies is transparent. The Website/App has different types of cookies as explained below. On this website we also use technologies that function similar to cookies such as local shared objects. These are small data files that enhance your web-browsing experience, for example, by allowing you to personalize the look a website that you frequently visit. In case you would like to further understand more about these technologies, you can as well set your browser settings to inform you about the cookies or similar technologies downloaded to your device. For “Strictly Necessary cookies” we are processing your personal data for our legitimate purposes explained below. With regards to “Performance Cookies”, “Functional Cookies” and “Targeting cookies”, we are processing your personal data based on your consent for the purposes explained below. Your consent is collected and registered following the selection of your cookie preferences in our cookie banner. In case you would like to change your cookies preferences, please go to “cookie settings” at the end of this Section.

Strictly Necessary Cookies

These cookies are necessary for the Website/App to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences, logging in or filling in forms. These cookies do not store any personally identifiable information. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. They may be set by us or by third party providers whose services we have added to our pages.

If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance, and some or all of the services from third party providers we have added to our pages may not function properly.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not directly collect/store personal information, but are may be able to identify your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

How We Use Information

We use your information for the following purposes:

• to establish that you are of legal age to use our products and services;

• to improve our products and services and to customize your experience with us;

• to provide the products and services you request, including our loyalty and rewards programs;

• to communicate with you about our relationship and respond to inquiries we receive from you or in connection with a transaction you initiate;

• to analyze, manage and improve the Platform and our products and services, including by analyzing preferences, interests, and purchases;

• to use it within ABI as we continue to work on being the world’s best beer company;

• to notify you of special offers and other services that we believe may be of interest to you or to send you current mailings. To learn about your choices with regard to these communications, read the Choices section below;

• to provide you with advertisements about goods and services that may be of interest to you; • to notify you that you have been selected as a winner of a contest or sweepstakes;

• to help us protect the Platform and our customers;

• to help us diagnose problems with our server or other technical issues relating to the performance of the Platform; or

• for any other purpose as otherwise permitted by law or as stated at the time you provide your information.

Note about third-party uses: If you voluntarily disclose personal information (e.g., name, email address, personal photographs) in a community forum, such information may be collected and used by others and may result in unsolicited messages from other parties. We have no control over this type use of your personal information and are not responsible for that use.

We generally keep your personal information related to marketing activities for a period of 2 years as from the last engagement or interaction with you, and we will securely delete such information in accordance with applicable law upon request. For personal information that we collect and process for other purposes, we will typically retain such personal information for as long as it is necessary to fulfil the purposes outlined above.

How We Share Your Information

We may share the information we collect from and about you with third parties:

• We share information with third parties who provide services on our behalf, such as vendors who send emails or serve advertisements for us, or who operate the Platform or run promotions on our behalf;

• We share information to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of the Platform, or anyone else who could be harmed by such activities;

• We share information to enforce the Terms and Conditions, take precautions against liability, investigate and defend against any third-party claims or allegations, and/or protect the security or integrity of the Platform;

• We share information to respond to judicial process and provide information to law enforcement agencies in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, or in the good-faith belief that such action is necessary to comply with applicable laws;.

• We share information within the ABI family of brands, which are listed here;

• We share information with our business partners, such as companies that co-sponsor a promotion;

• We may share information with any successor to all or part of our business or any entity that we acquire (for instance if part of our business is sold, we may give our customer list as part of that transaction);

• We may share your information with creditors, if required, in the event of our bankruptcy, insolvency, or reorganization; and

• We may share information for other reasons we disclose to you.

• For service efficiency purposes, some of these recipients are located in territories outside the country where your personal information has been collected, including countries which do not offer a level of data protection comparable to that of the country where your information has been collected. In such cases, we inform you that, where required under applicable data protection law, we will transfer your information with adequate safeguards and always keeping your information safe:

• With our affiliated companies and providers, we have agreed Standard Contractual Clauses, as approved by the European Commission, the contents of which you may consult here.

You Have Certain Choices and Rights About How We Use Your Information

Where applicable and under the conditions set forth under applicable data protection laws, you may have the following rights concerning the processing of your personal information:

Access. Subject to certain exceptions, you have the right to request information on the information we store concerning you as well as the purpose of storage and a copy of the personal information we are processing about you, which we will provide to you in electronic form. At our discretion we may require you to prove your identity before providing the requested information. If you require multiple copies of your personal information, we may charge a reasonable administration fee.

Rectification. You have the right to require that any incomplete or inaccurate personal information that we process about you is amended.

Erasure. You have the right to request that we delete personal information that we process about you, unless we are required to retain such information in order to comply with a legal obligation or to establish, exercise or defend legal claims. You may also have to right to request the anonymisation, blocking or deletion of unnecessary, excessive or non-conforming personal information.

Restriction. You have the right to request that we restrict our processing of your personal information where:

• you believe such information to be inaccurate;

• our processing is unlawful; or

• we no longer need to process such information for a particular purpose, but where we are not able to delete the information due to a legal or other obligation or because you do not want us to delete it.

Portability. You have the right to request that we transmit the personal information we hold in respect of you to another data controller, where this is:

• personal information which you have provided to us; and

we are processing that information on the basis of your consent or in order to perform our obligations under contract to you.

Objection. Where the legal justification for our processing of your personal information is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the information for the establishment, exercise or defence of a legal claim.

You may also have the right to object at any time to the processing of your personal information for direct marketing purposes, including profiling related to such direct marketing.

Withdrawing Consent. If you have consented to our processing of your personal information, you have the right to withdraw your consent at any time, free of charge.

You can exercise these rights by sending a written request to our data protection contact (see the Contact Us section).

If you are in the EEA, you also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. Access a list of local data protection authorities in EEA countries.

You Can Control Tracking Tools and Third Party Advertising

We may use third-party companies and/or media partners to serve ads on our Platform and/or on the sites on which we advertise. We and these third party companies display interest-based advertising using information gathered about you over time across multiple or other platforms. In the course of serving advertisements, these companies may place or recognize a unique cookie on your browser. In addition, we may use web beacons provided by third-party advertising companies to help manage our online advertising. These web beacons enable us to recognize a browser’s cookie when a browser visits this Platform to learn which advertisements bring users to our Platform.

To learn more about these third-party companies, cookies and how to "opt-out" of this type of advertising, please go to

This Platform complies with the self-regulatory principles of the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising, therefore some pages may contain icons that help users understand how information is being collected, and how to opt out of having their online behavior recorded and used for targeted advertising resulting therefrom.

To opt out of having your online behavior collected for behavioral advertising purposes, click here. These choices will apply to data collected from other browsers or devices for use on this device for interest-based advertising and other applicable uses. Certain choices you make may be browser-specific and/or device-specific.

Opting-Out of Receiving our Emails

To stop receiving our promotion emails, send a request to our data protection contact (see the Contact Us section) or click on the link provided at the bottom of each email communication. Even if you opt out of receiving promotional messages, we will still send you messages about your questions and purchases.

You can control tools on your mobile devices

For example, you can turn off push notifications from within a mobile app.

Linked Sites

Our Platform may contain links to other websites, including social media sites, which may have privacy policies that differ from our own. We are not responsible for the collection, use or disclosure of information collected through third-party websites and expressly disclaim any liability related to such collection, use or disclosure. We are not responsible for any information or content contained on such sites. Links to other websites are provided solely as a convenience. Your browsing, use and interaction on any other websites, including websites which have a link to the Platform, are subject to that website’s own rules and policies. Please review the privacy policy posted on any website that you may access through, or which links to the Platform.

Please note that if you provide information to us via a social media site or participate in a social media site linked to the Platform, you consent to our use of your information for any reason in accordance with this Privacy Policy as if it were submitted to us directly via the Platform.

Security Procedures

We take reasonable precautions and have implemented reasonable technical measures to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of personal information submitted via the Platform or otherwise collected or possessed by ABI.

Changes and Updates to the Privacy Policy

From time to time, we may revise the Privacy Policy. To help you stay current of any changes, ABI may take one or more of the following steps: (1) ABI notes the date the Privacy Policy was last updated above, and (2) when ABI makes a material change to the Privacy Policy, we may post announcements of such changes on the homepage of the Platform next to the link to this Privacy Policy. Your use of the Platform following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you review the Privacy Policy periodically. If we are required by law to obtain your express consent for any changes to the Privacy Policy, then we will make a commercially reasonable attempt to obtain your consent before implementing such revisions.

California Privacy Rights and Supplemental California Privacy Notice

The California Consumer Privacy Act of 2018 ("CCPA") requires us to provide additional privacy-related information to residents of California.

CCPA Disclosures

The section entitled "What Information We Collect" above lists the categories of personal information we have collected about California residents in the preceding 12 months. These categories of personal information correspond with the following categories of personal information provided under the CCPA:

• Identifiers including name, postal address, unique personal identifier, online identifier, username, IP address, email address and account name;

• Information that identifies or is capable of being associated with you, including payment information, social media information, and, if you submit a resume when applying to work for us, information about your employment and employment history;

• Information about products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;

• Internet or other electronic network activity information;

• If you submit a resume when applying to work for us with information about your education, such education information;

• Inferences drawn from any of the information identified above reflecting your preferences and characteristics.

The section entitled "How We Collect Information" above lists the sources from which we collect personal information.

The section entitled "How We Use Information" above lists the business and commercial purposes for which we collect California residents’ personal information. As described above in the section entitled "How We Share Your Information", we also share and/or disclose your personal information as follows:

• Sharing your personal information for business purposes: we may share the following categories of your personal information with service providers, third parties, business partners, public or government (including enforcement) authorities, creditors, and successors for our business purposes: identifiers, information capable of being associated with you, information about products and services, internet or other electronic activity information (as described above), information related to job applicants (if submitted), and inferences drawn from information about you. As described above, examples of business purposes include performing transactions, registering accounts, managing our relationship with you, and monitoring for security threats and fraud.

• Sharing your personal information for commercial or other purposes: we may share the following categories of your personal information with third parties, business partners, and affiliates in a manner that constitutes a "sale" under California law: identifiers, information capable of being associated with you, information about products and services, internet or other electronic activity information (as described above), information related to job applicants (if submitted), and inferences drawn from information about you. This information may be shared for the following purposes: personalization, analytics, marketing, retargeting, and sales.

California Residents' Privacy Rights

Subject to certain exceptions and qualifications, as a California resident, you have the right to: (i) request access to your personal information; (ii) request deletion of your personal information; (iii) request information about the personal information about you that we have "sold" (as such term is defined under California law) to third parties within the past 12 months; and (iv) opt-out of the "sale" of your personal information, as detailed above.

Do Not Sell My Information. To opt-out of the "sale" of your personal information as described in this section, click here.

Exercising other California consumer rights. Should you wish to request the exercise of your other rights as detailed above with regard to your personal information, to the extent required by applicable law, we shall respond to your request to exercise your rights above upon your request submitted in to one of the options provided below in the "Contact Us" section. We may need to take steps, including to request additional information from you, to verify your identity. Please indicate in your request that you are a California resident making a “California privacy rights” inquiry.

Contact Us

ABI has in place a data protection contact point available for you to submit your questions or requests relating to the processing of your personal information. You can access this data protection contact point in our global “contact us” website ( Please select the typology “Contact Data Protection Officer” in the ContactUs Form.

If you are in the EEA, you can also contact our appointed data protection officer at: e-mail: dataprotectionofficer_eur.

Please contact our data protection contact point or our data protection officer indicated above if you wish to exercise your rights as data subject (see the Rights section above).Thank you for visiting our site.

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